I'm a designer with over eight years of experience working across graphic design, brand identity, art direction and digital product design. I've worked both in-house and freelance across retail, ecommerce and B2B environments, for clients including Fenwick, Alex Monroe, The Royal British Legion and The Scout Association.
I've built brands from the ground up, designed ecommerce experiences end-to-end, art directed photoshoots on location and in studio, and produced everything in between: campaign artwork, email funnels, packaging, social creative and design systems. I'm just as comfortable designing a logo as I am mapping a customer journey in Figma, redesigning a checkout flow or creating physical product designs and patterns in Adobe Illustrator.
My strengths are my eye for aesthetics, my idea generation, and my ability to work across a wide range of briefs from the delicate and illustrative to the bold and commercial. I trained as an illustrator, and that's where my instinct for craft and creativity comes from. It's a foundation I've built on ever since, and it's the main thing that I bring to my product design. Tools and software can be learned. Knowing what feels right, what to push further, and what to leave alone are skills that I've picked up from working across creative projects for so long.
